This project was an entry for the 2011 D&AD Student Awards competition set by Wieden + Kennedy and Honda in the category environmental design. The brief was to design a structure or environment showcasing Honda’s rich and diverse credentials and establish them as a company society wants to exist. My take on this was to create a public installation that brings people together and inspires to dream up the future for the better. Something Soichiro Honda, the founder of Honda, always stood for.
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