Friday, February 11, 2011

FdA Design for Graphic Communication Year 1 & 2


The Brief:

Ditto Press is a print/publishing company based in London. We are looking for a new publication that shows off the capabilities of our printer in an innovative and interesting way. The final product will need to reflect our aesthetic and make full use of our machines potential.

We print with a two-colour Riso machine and stock 12 colours. We are looking to produce a small publication that addresses a range of issues:

- The way the ink sits on different papers
- Legibility with different fonts
- Overlapping different colours
- Different photographic rasterisation effects
- Gradient effects
- Anything else you can think of

The final product will carry a selection of test prints designed by a range of students. Each student is required to submit a novel idea for binding the publication, which we expect to be between 5 and 10 test prints.

We are extremely particular about the standard and quality of anything we publish so you will need to pay attention to detail, be original and really investigate the print process. Having said that, we are expecting a simple and clear solution from each student. The final selection will entirely depend on the quality of the submissions, i.e. if there is only one good submission we will only print that one, but if there are more we will set a limit based on practicalities.

Important times and dates:
- Briefing: 10th Jan, Ditto Press Studio, 10am
- Interim Critique: 28th Jan, LCC, time tbc
- Final Presentation: 11th Feb, LCC, all day

Formative Assessment Schedule Critique:
You will be expected to have your work ready for 10.30am, 11th February, 2011.

Below are examples of the work produced by 12 of students who took part in this project.

Well done guys, keep up the good work.


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